A guild is a living entity and requires communication to keep it active and alive. As in real life some form of communication is absolutely necessary for your guild to survive.
You do not have to put up an entire website for your guild but at the very minimum you should have a message board or forum.
You must have a place where your members can interact when not playing the game itself. A forum will give you this needed place.
How can you get a message board?
Getting one set up is really a very easy thing. There are a number of places that offer free message boards but like all things you get what you pay for. Nearly all of the free forums spam your visitors with advertisements.
There are some really great free scripts out there. The down side to these scripts is that you must have your own web space with access to databases. The hosting you get from your ISP may not have this access.
You want a message board that you have complete control over and can list as many or as few categories as you like. In my experience you will not get this from free message board hosts.
If you have your own web space with a control panel, look to see if Fantastico is listed in your controls. If it is chances are that you already have the ability to host a message board. Simply click on Fantastico and look for a section titled “Discussion Boards” then follow the instructions to install one of the message boards.
It is my advice that you make registration on your forum mandatory for all of your players. If they do not want to take the time to become part of your community then perhaps they should look for another guild.
Use message boards to create a sense of community within your guild. They can be very handy when scheduling guild events as well as day to day communication that cannot take place within the game.
Running a guild can be a very difficult thing. Using a message board is one of the keys to effectively managing your guild and should not be overlooked.